A pressure group has been launched in Denmark for people who don't like
getting up early.
The group - the B Society - has already signed up thousands of Danes and now has
its own website to promote its cause.
Several companies and even one school now offer midday starts for employees and
pupils who find it hard to wake up in the
The B Society website asks: "Why are we still rising with the first cockerel
crow or when the cows need milking when less
than five per cent of people work in agriculture?
"We want to free ourselves from the tyranny of the A Society, and give rights to
the B Society."
Many newspapers have taken up the debate and even the Danish Minister for Family
Affairs Carina Christensen has shown
sympathy for the cause.
She said: "We will all live a better life if our existence is not controlled by
an alarm clock."
One high school in Copenhagen now offers classes for late risers while some
firms allow employees to start at 10am instead of
8.30am like their colleagues